![]() Released in 1987 as simply the Air Max, the Air Max 1 was the first shoe ever to employ Max Air technology. Models Nike Air Max 1 Nike Air Max III (90) Nike Air Max 180 Nike Air Max 93 Nike Air Max 95 (1995) and Nike VaporMax 95 (2018) Nike Air Max 97 Nike Air Max Plus TN Nike Air Max 360 Nike VaporMax Nike Air Max 270 Nike Air Max 720 Air Max 1 Even used shoes were in demand, and fakes also became a problem. The extremely inflated prices of the shoes led to a rash of muggings in the normally-peaceful country wherein Air Max wearers were attacked and their shoes were stolen. In the mid-1990s the line, particularly the Air Max 95, experienced such a surge of popularity in Japan that it led to a phenomenon known as "Air Max hunting". Certain Air Max models are coveted among foot, sneaker and sportswear fetishists. The line of sneakers is popular amongst many subcultures, for example hip hop and gabber. The size, design, and number of air units varies within the product line the "retro" Air Max 1 simply includes one small unit under the heel, while in the contemporary Air VaporMax, effectively the entire midsole is composed of air units with no conventional foam present. The effectiveness of the technology for this purpose is disputed nevertheless, the shoes enjoy consistent popularity, especially among sneaker enthusiasts and collectors. Referred to as "Air units" or "airbags," their stated purpose is to provide superior cushioning to traditional foam while also reducing weight. As the name indicates, all Air Max shoes feature one or more translucent pouches of pressurized gas embedded in the midsole and visible from the outside of the shoe. In 1979, he patented a design using polyurethane sacs filled with pressurized inert gas, and Nike has been using some version of this design ever since. Frank Rudy, an aeronautical engineer, first brought the idea of an air-cushioned sole to Nike in 1977. Overview Sylvia Fowles wearing Nike LeBron 15 Air Max (2018) Air Max was conceptualized by Tinker Hatfield, who initially worked for Nike designing stores. Air Max shoes are identified by their midsoles incorporating flexible urethane pouches filled with pressurized gas, visible from the exterior of the shoe and intended to provide cushioning to the underfoot. In other sneaker-related news, check out the Oracle Red Bull Racing x Athletic Propulsion Labs collaboration.Nike Air Max is a line of shoes produced by Nike, Inc., with the first model released in 1987. For more details, check out the lineup here. With the group’s current impact on the music and fashion scene, it isn’t long before the pairs fly off the shelves so head over to Nike and selected retailers to cop the pair of your choice from the collection now. In conjunction with International Women’s Day on 8 March, the whole collection is presented as a women’s exclusive lineup, which perfectly explains the choice of NewJeans as representatives, as they were also appointed public relations ambassadors by the city of Seoul in February 2023. Contrasting to the AMD as seen on Hyein, the white pair opts for a simple outlook with stitched overlays, classic TPU accents and iconic waffle outsole. Constructed in a mix of synthetic leather, knit textiles and mesh on the upper, the pair provides superior durability and breathability.Īs proven by Danielle and Hanni, you can’t possibly go wrong with a classic white pair of sneakers, especially the Air Max 90 “Triple White”. Opting for a more stylish touch to comfort, Haerin and Minji are seen rocking the Air Max Bliss, a pair originally designed for performance running. ![]() ![]() With Hyein, the outdoor-inspired Air Max 90 AMD delivers a perfect amount of streetwear wildness with snakeskin and suede panel detailing while staying true to its heritage style. Taking the centerstage comes the idol group members, all dressed in the Swoosh label’s apparel collection and of course-the Air Max series footwear. Among the nine silhouettes featured in the collection, three takes their spot on-foot by the individual members. Curating several of the best models, Nike Korea prepares a total of nine variations for this year’s collection.Ĭampaign imagery takes on a futuristic set, with padded flooring and “AIR” writings printed throughout the walls. Since its debut with the Air Max 1 in 1987, the Air Max series has became an undefying streetwear staple and seen countless updates to its OG form. Attention, all K-Pop fans and sneakerheads! 26 March marks the annual celebration of Nike Air Max Day and while we already have a few releases marked for the month with the “Big Bubble”, a new Air Max silhouette and more, Nike Korea has cleverly cooked up a campaign to commemorate the occasion in the best way-tapping on rising global K-Pop idol group NewJeans for an exclusive campaign.
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